Digital Marketing in India: Trends, Insights, and Future Projections
India's digital landscape is a dynamic and ever-evolving space, characterized by rapid internet adoption and a significant shift towards digital consumption. This transformation is fueled by several factors, including increased smartphone penetration, affordable data plans, and a young, tech-savvy population eager to embrace digital innovations. The digital landscape in India is not just vast but also varied, reflecting the country's diverse demographic and cultural fabric.